Publishers make more from PC games than consoles when you compare per-unit profit. Microsoft likes the 360 more because they get more money from each copy sold when compared to the PC. For publishers, i think it’s the difference 15 dollars. When you multiply that by the number of total sold, that’s a lot of money that Microsoft makes.
The console war is over. Besides the PS3 slim, the three systems are pushing you to buy more titles, not the console itself. This applies to both exclusives as well as multi platformed games (I.E. MW2). The only way for the PC to get it’s crown back is for Microsoft to go over board and piss off the US government. Microsoft is too good a company to release the Iron grip it holds on the industry, after Digital distribution takes over for the next generation of consolers, it will only be Microsoft, Sony and Nintendo. That means that there will be no retailers to negotiate with.
All of this makes me sad. But alas, hopefully Valve stays true. Blizzard and ID are already leaning towards the console market, and it makes me sad. i hope that in the end we have more than MMOs and shitty ports to play.