From my prospective this isn’t something that should be instantly feared. It could lead to good things as both a consumer and Intel as a business. It has the potential to lower the cost of CPUs. Also its unlikely that it will be introduced and then standard processors will be cut right away. Everyone here assumes that this will cause Intel to rase prices but I think it will do the opposite.
Giving computer illiterate consumers the ability to upgrade easily, would drive more upgrade sales. This increase in sales could that they make more money on cheaper sales then on high priced sales.
Computers have been getting cheaper and cheaper over the years. Innovations like these would have been controversial in the early days of computers early computers had internet. Give it a chance, later on you may feel foolish for condemning a perfectly good business model, that would make the availability of computers cheaper and more wide spread.
TL;DR: Atm the only flaw with this new scheme is how Intel will price it. It has just as much potential to be an amazing innovation in computers as a horrid scheme to swindle uneducated buyers.