I don’t think it has anything to do with the ARG. Here is the registration information for the domain site:
Domain Name: BMRF.US
Domain ID : D37352589-US
Sponsoring Registrar: ENOM, INC.
Sponsoring Registrar IANA ID : 48
Registrar URL (registration services): whois.enom.com
Domain Status : clientTransferProhibited
Registrant ID : 659C99C8A93B9E50
Registrant Name: Josh Hubi
Registrant Organization: PixelBlast Media
Registrant Address1: 3890 Sedgwick Avenue
Registrant Address2: 3A
Registrant City: Bronx
Registrant State/Province: NY
Registrant Postal Code: 10463
Registrant Country: United States
Registrant Country Code: US
Registrant Phone Number: +1.3472759326
Registrant Email: [email removed]-media.com
Registrant Application Purpose: P3
Registrant Nexus Category: C21
A quick Google search of “Josh Hubi” brings up a gentleman in NYC who works at Burst Media. This is probably just a pet project of his that he has yet to finish, so he continuously re-registers the domain name so it’s not lost.
EDIT: And here is part of his resume:
[i]Co-Founder, Product Manager
PixelBlast Media
Privately Held; 1-10 employees; Internet industry
April 2010 – March 2012 (2 years) Greater New York City Area
PixelBlast Media is a small media company that builds, owns, and operates properties aimed at the entertainment, lifestyle, and business markets. Revenue is generated from online advertising, commissions, and subscriptions. My mission is to revolutionize the internet, bringing together the right mix of art and science, in order to build strong, sustainable online brands. The business closed in March 2012 [/i]
I think we can rest assured that this site has nothing to do with the ARG.